state's image. >> our young people are staying. people are coming back from l.a., new york, to michigan, calling it home again. it's incredible. >> reporter: downtown detroit has doubled as manhattan, paris, even prague in recent pictures. "transformers 3" is shooting here this month. the state of michigan is a film factory. in 2007 before its aggressive tax incentives, just three productions were filmed here. this year they expect more than 50. they will bring in more than $300 million. the state's entertainment industry has created 7,000 new jobs. chris jordan, a laid off electrician, is now a lighting technician. >> without this here, without this opportunity, we definitely would be out of a job. >> reporter: producers say despite a bad rap, detroit hasn't seen its final act. >> detroit is in a resurgent period. it's not down and dead. it's coming back. we're happy to be here and be a part of it. >> reporter: detroit has gone hollywood to give its residents new optimism and hope.